What we do
Not a proposal. Not a scope document. A question. What's actually going on here — and what would it take to fix it? From that conversation, we design the right engagement.
Service 01
Clarity on priorities. A plan you can actually execute.
Overview
Most marketing plans fail not because they're wrong, but because they try to do everything at once. We help you define what matters, in what order, and why — so every resource you spend moves you toward a specific outcome.
Key insight
A strategy that can't be summarized in one page isn't a strategy. It's a wish list.
Deliverables
Marketing priorities & focus areas
12-month roadmap with phased milestones
Channel selection rationale
Budget allocation framework
KPI structure and measurement plan
Who is this for?
For companies that have been executing on instinct and need a structured direction — whether launching a new initiative or realigning an existing one.
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Service 02
From product to market — with a clear path in between.
Overview
Go-to-market is not a launch checklist. It's a system connecting your product, your audience, and your channel — in a sequence that builds momentum rather than burning budget. We design GTM strategies that are specific to your constraints, not borrowed from someone else's playbook.
Key insight
The question is never 'how do we reach everyone.' It's 'who is the right first customer, and where do we find more of them.'
Deliverables
ICP definition and segmentation
Channel strategy and sequencing
Messaging by audience and stage
Launch sequencing plan
Metrics and feedback loops
Who is this for?
For teams launching a new product, entering a new market, or rebuilding a GTM motion that isn't converting.
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Service 03
The story your business needs to tell — clearly and consistently.
Overview
Narrative is not storytelling. It's decision infrastructure. A strong strategic narrative aligns your team, shapes how buyers perceive your value, and anchors every piece of communication that follows. We build it from the ground up, rooted in what's real about your business — not in what sounds good.
Key insight
If your team can't explain what you do in one sentence, neither can your customers.
Deliverables
Strategic narrative framework (Old World / New World / Enemy / Hero)
Core positioning statement
Value architecture (Value / Differential / Features)
Messaging by audience
Tone of voice guidelines
Who is this for?
For companies that do great work but can't communicate it clearly — or whose message keeps changing depending on who's in the room.
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Service 04
Our entry point. A structured half-day that changes the conversation.
Overview
The Discovery Workshop is where every Sunstone engagement begins — and often where clients realize the problem they came in with isn't quite the problem they actually have. In a structured half-day session, we map your current reality, surface the tensions driving your situation, and produce a clarity artifact: a structured document you can use the same day.
Key insight
Most companies don't need more execution. They need to understand what they're executing toward.
Deliverables
Strategic diagnosis
Audience and market mapping
Tension matrix (push / pull / inertia / anxiety)
Value architecture
Action roadmap with priorities
Who is this for?
For any organization that wants to start working with Sunstone — or that needs structured clarity before making a significant strategic decision.
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Service 05
Senior marketing leadership. Without the full-time cost.
Overview
A Fractional CMO is not a consultant who delivers a report and disappears. It's an embedded senior leader who owns the marketing function — strategy, team, budget, and results — on a part-time basis. We bring the thinking and the accountability of a full-time CMO, with the flexibility a growing company actually needs.
Key insight
The difference between a consultant and a Fractional CMO is ownership. One advises. The other is responsible.
Deliverables
Marketing strategy ownership
Team structure and hiring guidance
Agency and vendor management
Quarterly OKRs and KPI tracking
Board-level reporting
Who is this for?
For companies between $1M–$20M in revenue that need senior marketing leadership but aren't ready — or can't afford — a full-time CMO.
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Service 06
Market intelligence that tells you where you actually stand.
Overview
SIGNAL is a structured diagnostic sprint that gives organizations a clear, evidence-based picture of their competitive position. Not where they think they sit — where they actually sit. We map the competitive landscape, analyze audience tensions, identify unoccupied narrative spaces, and deliver prioritized strategic recommendations.
Key insight
Most organizations compete in a market they've imagined. SIGNAL shows you the market that actually exists.
Deliverables
Competitive landscape mapping
Audience tension and JTBD analysis
Narrative space identification
Positioning gap report
Strategic recommendations (prioritized)
Who is this for?
For teams making a major strategic decision — entering a new market, repositioning, or preparing for a funding round — and need evidence, not instinct.
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Service 07
An ongoing strategic partner in the room.
Overview
Some of the most valuable conversations happen before a decision is made — not after. Our advisory model is designed for leaders who want a sharp, experienced external perspective available on an ongoing basis. Not for reports. For thinking.
Key insight
The best advice isn't what you want to hear. It's what you need to hear, early enough to act on it.
Deliverables
Monthly or bi-monthly strategic sessions
On-demand input on key decisions
Positioning and narrative review
GTM and pipeline input
Investor and board communication support
Who is this for?
For founders, CEOs, or marketing leaders who want a trusted external perspective — available consistently, not just when a project kicks off.
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Start here
Not sure which service fits? Start with Discovery. It's designed exactly for that.
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